Since 2019 I have had the pleasure of leading the creative team behind the iconic Sephora Favorites program. While Vice President of Creative for Vivabox Solutions, I oversaw all creative efforts for the program. My leadership continued following our acquisition by Veritiv. My team and I were responsible for trend research, mood board development, design direction, packaging design and development, as well as photography. I am also very proud of the relationships and trust that I have built with the Sephora team. That relationship is what keeps us tuned into the client’s needs and goals. What began as 2 SKUs in 2011 has grown into a juggernaut with dozens of SKUs each season in dozens of countries. We have seen sales grow each season thanks, in part, to our award-winning creative and strong client relationships.